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‘Old media’ still powerful – Jimenez

UP Mass Communication Department professor Danilo Arao and COMELEC Commissioner James Jimenez both told ‘Primetime’ on ABS-CBN News Channel that while reaching the masses through social media is promising, candidates must never set aside the power of traditional media platforms, or as how they call it, “old media.”

“Internet penetration rate in the country still low. Some voters can’t access the internet,” Arao explains.